JUST SEVERAL YEARS AGO, two freelance writers met on Elance. Rodney Miles was forming up a team of writers that over the next several years would fluctuate between one and twenty-five writers, an editor, a graphic artist, and a project manager (Jessica Dawson), all to complete the many book projects they were now ghostwriting and creating for clients. Together Rodney and Jessica helped create over 200 books for clients, from the collaborations with authors, management and training of writers and editors, file formatting for e-books and layout and creation of print books, cover design, and production and marketing of published works. They kept writing their own work as well.
But as exciting and challenging as the ghosting was for all involved (in fact, ghostwriting itself can be, arguably, a whole additional education!) most writers involved held a dream of publishing their own work. Leading the team, Rodney Miles and Jessica Dawson also created Bimini Books, a small publishing house of lifestyle titles. Rodney and Jessica got into a sort of uber-aggressive project of learning the writing and publishing business, with great excitement. “Each day we learn a month’s worth,” it seemed, as they read, observed, tested, and consulted with friends and colleagues who were experts in the business. The result is Bimini Books, their first publishing endeavor.
Rodney wanted a name that reflected the likely mental milieu of probable readers, and given the books that were forming up included lighter fare–music, holidays, short fiction, happiness, and so on–it became a matter of “which island in the Caribbean to name the business after,” and which held some relevance or meaning. Bimini is a tiny getaway for fisherman, boaters, and lovers of flip flops, reachable by small craft off the east coast of Florida. It’s where Rodney proposed to his wife over twenty years ago. She said yes. They are still married today. He ran the name by Jessica to see if she liked it. She said yes. Bimini Books is just getting started!